The Innovation and Financial Inclusion Group focuses on overall digital transformation of HBL, including enabling the drive towards becoming a Data Driven organization. It aims to transform our customer’s banking experience using data for in-the-moment engagement and real-time / predictive analytics and decision-making capabilities, innovation, business model redesign and development of new channels to tap the unbanked segments. The emergence of digital age has served to revolutionize the current bank offerings using concepts like straight-through processing, product and process redesign, data analytics, machine learning, branchless ecosystem, and loT (internet of things).
Konnect by HBL remains the primary vehicle for offering easy access to the unbanked and under-banked segments of society. Leveraging on our strong brand name, along with the existing consumer and corporate business product suite, Konnect by HBL has the privilege to partner with the Government on a variety of G2P initiatives such as Ehsaas Kafalat Program, Ehsaas Emergency Cash Program, Punjab & KPK Agriculture division. With enhanced features and financial services offering, Konnect is now looking forward to expanding its value propositions and services. HBL has always intended to invest in this initiative with the objectives of enhanced financial inclusion and digitization of payment methods.
The group consists of following three departments:
- Branchless Banking – Konnect by HBL
- Data Strategy & Organizational Impacts – Including Data Lake, Analytics, Al/ML
- Enterprise Solution and Digital Channels – HBL Mobile, Internet Banking, HBL Pay, Billing Aggregator